Photo Guidelines

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How can I know if a photo I have will look good when printed? There are a few basic guidelines to follow when choosing a photo, whether it is for a holiday card, a birth announcement or a photo gift.

Resolution / Image Size: Whenever possible try and use the original image from a camera. For large items, such as the pillows and blankets an image of at least 5 mega pixels, that is a resolution of 2592x1944 pixels per inch. As a rule of thumb, we recommend 300 DPI (dots per inch) for printing. For example, if your image is going to be printed 2” x 2”, you would need a 600 x 600 pixel image. If you were going to print a 4” x 4” photo, you would need a 1,200 x 1,200 pixel image.   *Photos taken from Facebook generally are not going to work as the resolution will be low.

Layout: Images may be cropped in order to make them fit properly. We need to allow for flexibility in placing the photo on your selected product. For best results, provide your pet's photo in the same layout that will fit the product selected i.e. a vertical or portrait photo for vertical products and a horizontal or landscape photo for a horizontal product. We can convert a color image to black and white or to sepia.

High contrast: A nice, high contrast photo will always work best. There needs to be a good distinction between lights and darks, good detail in the subject and a balance in contrast.

Large subject matter: The pet in your photograph should take up roughly 75% of the image. This will allow your product to have the most detail possible and the colors will be more vibrant and true to life.

Focus: Choose a photo that is crisp and sharp. The better the focus, the better the final piece.

Composition: Composition refers to how the photo fits in the space provided. Is the photo going on a tall skinny holiday card? Is it going on wide blanket? You want to make sure that your photo will fit comfortably without having to make the photo too small or cutting off important areas of your image.

Vertical Image Examples:

Horizontal Image Examples:

Questions? Email